A driving range in the US has made sure hitting golf balls is actually fun.
Even as an avid golfer, I’ve always lamented the lack of targets to aim for at the driving range. The social golfer or first-timers must get bored out of their brains with often no incentive other than to try and hit the next one better.
Top Golf is only in the US at present but it has turned the driving range experience into something resembling a bowling alley. Multiple targets are in the form of huge holes which golfers aim at to score points. The more difficult the target, the more points you get.
Multiple players can compete against each other in each bay and computers track the scores giving it that bowling alley feel. Food and drinks are on hand and you don’t even need to put on some silly shoes to play!