PXG is officially coming to Australia

New distribution partnership with Champion Sports ensures golfers in Australia and New Zealand have access to some of the world’s finest golf clubs.

Media release

Adelaide, South Australia (Dec. 12, 2023) – PXG, a company dedicated to developing the world’s finest golf equipment and apparel, is finally making its way to Australia through a partnership with top-distributor, Champion Sports.

The new partnership will enable PXG to expand its reach and provide top-quality golf equipment to a wider audience of players.

A limited distribution strategy, supporting 50 top accounts in Australia, is Champion Sports’ initial strategy. A similar model of distribution will be employed in New Zealand.

Additionally, in early 2024, Champion Sports will establish Australia’s first designated PXG performance center in Hope Island, QLD, further reinforcing both companies’ commitment to delivering an exceptional experience to golf enthusiasts in the region.

Founded in 2006, Champion Sports is one of Australia’s largest independent distributors to the Golf industry.

Based in South Australia, it offers a strong sales, marketing and distribution infrastructure. With an experienced national sales team and strong industry partnerships with green grass pro-shops and off course stores, it has a proven record of launching and building the brands they represent.

Champion Sports continues to drive sales through the highest levels of customer service and support.

“PXG’s partnership with Champion Sports is another major milestone in our global expansion efforts,” PXG founder and CEO Bob Parsons stated. “We knew successfully growing our presence in Australia would require a partner with established channels and a deep market understanding. Champion Sports fits the bill perfectly.”

“Champion Sports is both humbled and excited to enter into this distribution deal with one of the most iconic brands in the golf industry,” says Champion Sports General Manager, Jason Bridge.

“The entire team at Champion Sports is extremely excited about adding another market leader to our existing portfolio. We look forward to bringing the brand to Australia and New Zealand in early 2024, while enjoying the same success Parsons Xtreme Golf is currently experiencing all around the world.”