Tiger Woods officially ends his 27-year partnership with Nike, signaling a pivotal shift in the golf icon’s sponsorship affiliations and raising speculation about his future brand partnerships.
Tiger Woods recently confirmed the conclusion of his 27-year-long association with sportswear giant Nike.
The 15-time major champion, who has been a Nike ambassador since turning professional in 1996, publicly acknowledged the end of this enduring partnership. In a statement posted on his X account, Woods expressed appreciation for Nike founder Phil Knight, recalling the significant moments and memories created during their collaboration.
“Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world. The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever,” Woods wrote. “Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way. People will ask if there is another chapter. Yes, there will certainly be another chapter. See you in LA!”
— Tiger Woods (@TigerWoods) January 8, 2024
The decision to part ways with Nike comes amid the sportswear company’s broader cost-cutting strategy, which includes the departure of athletes like Jason Day. Woods did not disclose details about his future apparel brand, leaving fans and industry observers curious about the golf icon’s next sponsorship move.
While the termination marks the end of an era in Woods’ association with Nike, it also raises questions about the direction he will take in terms of endorsements and partnerships in the future.
The timing of the announcement is intriguing, as Woods hinted at participating in the upcoming Genesis Invitational at Riviera Country Club in Los Angeles. The tournament, hosted by Woods, could potentially serve as the stage for the golf legend to unveil his new sponsorship affiliation.
The greatest unplanned Nike golf commercial of all time. pic.twitter.com/9ukeaWtgVm
— Golf Digest (@GolfDigest) January 8, 2024
As the golf world speculates on Woods’ post-Nike journey, the shift in partnerships marks a significant change in the world of golf endorsements. Jason Day recently signed up to Malbon Golf and debuted his new look at The Sentry tournament in Hawaii.