Nike golf ball commercial and the aversion to change: video
The new commercial from Nike for their new RZN golf ball plays on the aversion to change by many golfers. A lot of golf clubs and their members exhibit these sorts of responses to any new ideas, let alone a new golf ball.
But I have to say, do we really need the ball to be going any further?
Recent stories:
Playing The Old Course in reverse: No Laying Up video feature at St.Andrews
Golfing couple's remarkable double hole-in-one at Bendigo golf course
Searching for a lost golf ball: "He looked in the hole!"
Exploring the Spin: Titleist’s Overly Dramatic Take on Indoor Golf Ball Tracking
Golfer damages golf sim by hitting in wrong direction