Nike has secured the world’s number one golfer Jason Day to wear their golf clothes, for $10 million a year.
Nike has reportedly signed Jason Day to wear its golf clothing range to the tune over $10 million a year. If the numbers are true, Day will become the world’s highest paid golfer and will be wearing a Nike cap, glove and clothes next year.
ESPN’s Darren Rovell reported that the total deal is worth $100 million, requiring Day to wear Nike apparel from January 1, 2017.
The move became possible when Nike suddenly announced last month that it was leaving the equipment business. Day, whose contract is up at the end of the year with TaylorMade-Adidas, is happy with his equipment, so he re-signed with TaylorMade. Those who have TaylorMade clubs usually get paired with Adidas shoes and apparel. But that has changed as Adidas, amidst continued consumer pressure in the golf business, is selling its golf businesses.
Terms of the deal were not disclosed, but one source said the No. 1 golfer in the world will get paid north of $10 million a year. Day’s agent Bud Martin of Wasserman did not return a call seeking comment.