Tiger Woods to speak to media following scandal

Tiger Woods is going to front the media this week after more details emerge of the scandal that has shaken professional sport.

On the back of a photographer snapping a pick of Tiger Woods taking a run, news comes that he will be speaking at a press conference on Friday (Saturday 3am AEST) at the TPC Sawgrass Clubhouse in Florida.
The word “conference” usually implies some sort of two-way discussion but there will be none of that. There will be no questions allowed and apparently, he will be speaking to a small group of people including his close friends. No video cameras will be allowed except for the Golf Channel which will be broadcasting the event.
According to his agent, “Tiger plans to discuss his past and his future and he plans to apologize for his behavior. While Tiger feels that what happened is fundamentally a matter between he and his wife, he also recognizes that he has hurt a lot of people who were close to him.”
This all had to happen at some point. But why now?!
Why in the middle of the first big golf event of the year? As first pointed out first by Wei Under Par, could it be to give the finger to Accenture which is sponsoring the World Matchplay Championship? The rest of the tour players are going to be very annoyed. this is not good for his already sour on-tour reputation.
Either way, the timing is poor and the press statement is very controlled. It could have been scheduled for next week.
Maybe with more coyotes watching some matches than people and Americans dropping like flies from the matchplay event, this is the spark they need over there!
Look out for a comment on when he’ll return to golf and some tears.
Update (19/2/2010): If you’re sick of watching the golf you can watch the interview over at the CBS UStream channel.

One thought on “Tiger Woods to speak to media following scandal

  • Agreed, poor timing. Id say there will be very little apologising, its the initial attempt to repair Brand Tiger. Will he announce a return to the tour or the need for more space and time?


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