Future Golf Announces Exclusive Partnership with Drummond Golf

Australia’s biggest and fastest growing golf club community, Future Golf is thrilled to announce an exclusive national commercial partnership with Australia’s biggest retailer, Drummond Golf.

Media release

This collaboration marks a significant milestone in enhancing the retail experience for golf enthusiasts and solidifies Future Golf’s commitment to elevating the Golf experience for members across Australia with the market leading retail brand for at least the next two years.

Exclusive Retail Partnership

Drummond Golf, with its 50 stores and franchise owners across Australia, is set to become the Official Retail Partner of Future Golf, securing exclusivity to redefine the retail golfing experience. This partnership reflects Drummond Golf’s market-leading position and Future Golf’s commitment to providing members unparalleled value. Future Golf members will be able to go in-store for an exclusive encounter with premier golfing products and expert guidance.

Big Swing Golf (BSG)

New Future Golf members will gain premium access to the Big Swing Golf indoor simulator network across Australia – currently 25 sites and growing – through a BSG VIP Membership. Future Golf will also host a series of exclusive FG member events at BSG venues across Australia.

Elevating Event Experiences

Drummond Golf will become an integral part of Future Golf’s event programming across Australia. Drummond Golf will enhance the event experience with a variety of Drummond Golf prize vouchers available to event participants, in conjunction with exclusive retail partner activation rights at all FG Tour events nationwide. Additionally, Drummond Golf will serve as the presenting partner of the annual premier event at Barnbougle, further enriching Future Golf’s offerings to its community.

Maximising Member Benefits

This strategic collaboration with Drummond Golf represents Future Golf’s ongoing commitment to enhancing value and satisfaction for its members, while turbocharging membership growth. By aligning with Drummond Golf, Future Golf members will gain exclusive access to a broad spectrum of premier golfing products, events, and experiences. This partnership ensures a richer, more rewarding golfing journey with Australia’s No.1 golf retailer, further accelerating the expansion of our membership base and providing unparalleled support for our members’ golfing journeys.

Leveraging Success for Future Innovations

Building on a year of significant growth, including expanding its partner course network and hosting a record number of events, Future Golf’s partnership with Drummond Golf is a testament to its innovative approach to growing the game. This collaboration not only celebrates the achievements of the past year but also sets the stage for a future filled with even more exciting opportunities for members.

A Revolutionary Golfing Partnership

“Future Golf is thrilled to join forces with Drummond Golf, Australia’s premier retailer, united by a shared passion and love for the game. Run by golfers for golfers, both organisations celebrate a deep connection to the sport. Together, we redefine the golf experience, offering our members unparalleled access to premier products and events, marking a significant milestone in our commitment to elevate the golfing journey nationwide. In our 10th year, this exclusive partnership reflects our enduring dedication to enhancing the golfing experience for our community,” said Future Golf CEO, Ali Terai.

Ben Wilson, Head of Marketing at Drummond Golf added “We are thrilled to announce our partnership with Future Golf. For half a century, Drummond Golf has led the way in golf retail innovation, from pioneering MiMatch, the most advanced club fitting system, to launching our Big Swing Golf simulators. We’ve been impressed by Future Golf; their team’s hunger for innovation mirrors our own. Together, we share a passion for golf and a joint mission to make the game accessible and enjoyable for all Australians to experience, in whatever way they prefer.”

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