The PGA Tour are re-launching their brand and have a new slogan to go with it.
“Live Under Par” is the new PGA Tour slogan and their re-launching their product with this official trailer/commercial below which is clearly angling itself towards the millennials with plenty of social media interaction included.
Some people aren’t really liking this much. I don’t mind it although I’m a little disappointed we won’t be hearing “These Guys Are Good” anymore.
The only other issue will be how some people may think it’s “live” instead of “live”. 🙂