Under Armour launch new campaign as Jordan Spieth arrives in Australia: video

Jordan Spieth’s sponsors Under Armour launch new “Rule Yourself” campaign.

Jordan Spieth has arrived in Australia to defend his Emirates Australian Open crown, and one of his major sponsors have launched a new ad campaign across Australia.

The “Rule Yourself” advertisement features clones of Jordan Spieth, basketballer Stephen Curry, American footballer Tom Brady and ballet dancer Misty Copeland. And according to the official media release:

The concept of the ‘Rule Yourself’ campaign is that you are the sum of all your training. The visual is impactful not only in its literal execution, but also in its metaphorical significance – that each of these athletes must grow and rule their own ‘army’ within to provide the discipline, dedication and relentless spirit required of the best.

It’s a cool ad. Maybe get on down to The Australian GC this week and check out Jordan Spieth in the flesh.