Channel 7 commit to broadcast World Cup of Golf at Kingston Heath

The World Cup of golf will be shown on free-to-air TV with Channel 7 confirmed as official broadcasters in Australia.

Channel 7 have committed to broadcast the 2016 World Cup of Golf from Kingston Heath in Melbourne, November 23 – 27. They’re commitment means that they will televise each of the three big Australian golf tournaments this summer over three consecutive weeks after agreeing to also broadcast The Australian Open (November 17 – 20) and the Australian PGA Championship (December 1 – 4).

From the press release:

Seven’s partnership with the World Cup of Golf builds on Seven’s coverage of The Australian Open and the Australian PGA Championship along with The Masters from Augusta. Today’s agreement also confirms Seven’s commitment to bringing major events to all Australians.

The agreement further strengthens Seven’s leadership as the television network of major international events held in Australia, building on Seven’s coverage of the Australian Open, the World Swimming Championships, the Olympic Games in Sydney in 2000, the Rugby World Cup in 2003 and the forthcoming Rugby League World Cup in 2017 and Commonwealth Games on the Gold Coast in 2018. Seven is the network of the Olympic Games in Rio and will also broadcast the Olympic Winter Games in 2018 and the Olympic Games in 2020. Seven is also the network of the Paralympic Games.

Brian Thorburn, CEO of the PGA of Australia and ISPS HANDA PGA Tour of Australasia and host Tour member of the International Federation of PGA Tours, said: “Seven is Australia’s Number 1 Television network and a strong supporter of Australian golf already, so the PGA is thrilled that Seven has secured the broadcast rights for the World Cup of Golf. With the Emirates Australian Open the week before and the Australian PGA Championship the week after the World Cup, Australian golf fans can look forward to watching three consecutive weeks of world class golf on Channel Seven. On behalf of the International Federation of PGA Tours and PGA we applaud Seven for their vision and their support of Australian Golf.”

Saul Shtein, Seven’s Head of Sport, said: “We’re delighted to be the home of the World Cup of Golf. We are looking forward to working with them. Our securing of the Cup is yet another step in our development as we build the significant sports platforms to create our future. The World Cup delivers our business an extraordinary opportunity to drive home our leadership as we broadcast the AFL Grand Final, the Melbourne Cup, the World Cup of Golf, the Australian Open Golf and Australian PGA Championship, Rugby League World Cup, the Australian Open, the Olympic Winter Games and the Commonwealth Games.”

Seven West Media Chief Revenue Officer, Kurt Burnette, said: “The World Cup of Golf is a strategic acquisition to further bolster our sports and our multiple-screen delivery of sports and premium content. This tournament will bring the world’s best players together with world class innovation to deliver a targeted and highly sought after audience for advertisers. We are very excited about all the plans in place for the tournament.”

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