The Herald-Sun is reporting that the US PGA Tour is considering adding Australia to its schedule. If true, this would be the biggest ever shake up of Australian professional golf which has always lacked enough prize money to make the long flight worthwhile.
If the report by Mark Hayes is to be believed, the competing Aussie dollar and the willingness of the US PGA Tour to expand into the Asian market make an Australian tournament a viable option. In particular, the Australian Masters.
The US TV market is a huge consideration for the PGA Tour where much of its revenue is made in association with large sponsorships. Any Australian tournament would be telecast live well outside of prime time viewing in the US so it would seem the Asian golf market is the target audience if this is serious.
There has been much made of the appearance fee to lure Tiger Woods to Australia and the Victorian Government has done its best to justify the investment. They’ve continued to spruik the huge knock on effect to the local economy and Golf Australia have reported an increase in golf participation.
It may seem that the full effect on Australian golf and the local economy is yet to be fully realised.