How to go viral on Tiktok by playing (mini) golf
Curious how a simple round of mini-golf catapulted two brothers to TikTok stardom? Here’s the story of the Sanicki twins’ viral success.
Danny and Steven Sanicki, twin brothers and former D-II college golfers, have found an unlikely path to viral fame by playing mini-golf. It all started in 2021, when they live-streamed their golf simulator tests, racking up over 200,000 viewers.
Their mini-golf content, launched in September 2023, has since blown up across TikTok, Instagram, and YouTube. Posting short, fast-paced videos with lighthearted commentary and casual competition, the Sanickis quickly built a devoted following.
Their journey to success was unexpected but deliberate and has recently been shared as a podcast over at The Verge, and a long feature article over at Golf Digest.
@dannysanicki Welcome to Season 2 Mini Golf Tournament #1 18 holes (Holes 4-6) #golf #minigolf #minigolfing #puttputt #puttputtgolf #major #playoffs #season1 #golftiktok #golftok #golfer #foryoupage #fyp @Twin Tour Golf @Garrett38 @Tanner Olson @Big Putts Mini Golf
Editing videos using simple tools like CapCut, they tapped into mini-golf’s universal appeal—anyone can play and win, making it relatable even for those who don’t follow traditional golf.
With over 430 million TikTok views in the past year, they’ve created an entertainment empire out of friendly trash talk, spontaneous mini-golf tournaments, and a tight-knit group of friends and family.