Expect to see a lot more of these two logos alongside each other over the coming years.
Audi and Golf Australia have just announced a new partnership that will target golf at the grassroots level and support of amateur golf tournaments involving thousands of golfers across the country.
In addition, Golf Australia confirmed that the German luxury car maker will be the major sponsor of the ISPS Handa Women’s Australian Open to be held at Royal Canberra in February.
In a time where the big Australian sports such as AFL and NRL are devouring most of the sport sponsorship, this is a huge coup for golf in Australia.
Why is this such a big deal?
It seems that when Audi decide to be a part of something other than perfecting the automobile, they tend to do it well. Somewhat counter-intuitively, Audi are synonymous with sailing, and the theatre, and already have a huge involvement in golf internationally. These are world class and Golf Australia could not have picked a better partner.
Reading between the lines, it appears this is not merely a one-off contribution to some big golf tournament as we have seen from sponsors in the past in Australian golf and should contribute to growing the game
But I can’t afford an Audi, how will it affect me?
After the launch yesterday, Audi sound committed to support Australian golf on a number levels from grassroots to professional tournaments.
“Audi has a strong commitment to golf at both amateur and professional levels and we look forward to working with the brand to exemplify the best of what our sport offers from national tournaments through to local communities”, Golf Australia CEO Stephen Pitt said yesterday.
Golf doesn’t get the government funding many other sports get but tournaments on every level of golf (from junior to professional) need financial backing. We’ve also seen that big golf tournaments need big name players to be seen on the Australian sporting landscape and Audi’s involvement could be invaluable.
In short, more sponsorship, more publicity for golf, more tournaments and more golf you can be a part of.