In a game-changing move for Australian golf, the commercial rights to Golf Link will return to the sport’s governing body.
Golf Australia and Golf Link announced a major agreement today that will see Australian golf club members’ handicaps transferred over to Golf Australia from April 1, 2017.
Golf Link owners MPower MSL will continue to play a major role in Australian golf with their software, technical and consulting services to be used by Golf Australia after both parties came to a landmark strategic agreement.
So as of April 1, 2017, GolfLink.com.au will no longer exist, with all handicapping services being hosted over at www.golf.org.au
More from the official media release:
GA will invest in additional software, technical and consulting services through MPower MSL. This technology partnership will enable GA to develop accurate, real-time insights into membership trends and lead the industry in responding to changes in golf participation.
“It’s a significant occurrence for Golf Australia and golf in this country to regain the full rights to the Golf Link program,” GA chief executive Stephen Pitt said.
“We will be able to exert more influence on the service we provide to golfers and hopefully give them a great experience as they check movement in their handicap and playing results.
Managing director and chief executive Craig Kinross said the partnership would also have a positive impact for MPower MSL.
“We are excited by the opportunity to upgrade our relationship with Golf Australia as its technology partner. Our purpose at MPower MSL is to empower the golf club with our unique open architecture platform. We deliver solutions that improve the clubs knowledge, understanding and engagement of the golf community to make more money, save money and improve their governance” Kinross said.
“MPower MSL can now also focus on the coordination of its golf offering both domestically and internationally through MPower Golf, a combination of the golf products from Golf Link Partners, iSeek Golf, Golf Computer Systems, GolfBox and Micropower providing a coordinated technology solution to consumers and the industry.”
The opportunity to extend our partnership with, and technical support of, Golf Australia as well as an enhanced offering to clubs and golfers will greatly improve the state of play in the Australian golf industry.”
The strategic partnership will further support the investment in Australian golf by Genesis, which recently partnered with both Golf Australia and the Genesis Golf Link Cup.
The Genesis Golf Link Cup will now also be promoted through the Golf Australia website and be Golf Australia’s preferred virtual golf competition.